Rivian reportedly cutting 600 workers in third layoff of the year

Rivian is reportedly cutting approximately 600 workers, about 4% of its total workforce, marking its third round of layoffs this year. Previous reductions involved 100 to 150 employees in June and September, primarily affecting commercial and manufacturing teams. The company has not disclosed which teams are impacted by the latest cuts. These layoffs occur as Rivian prepares to launch its crucial mass-market R2 SUV in 2026, with plans to produce up to 150,000 units annually at its Illinois factory. Additionally, Rivian recently began construction on a new factory near Atlanta to expand production of the R2 and other variants. Despite these growth plans, Rivian is currently facing challenges in maintaining sales momentum with its existing models, projecting a 16% decline in total deliveries by the end of 2025 compared to the previous year.