Life360 ventures into pet tech with the launch of a new GPS tracker

Life360, known for its family safety app, is expanding into pet technology with the launch of its new Pet GPS tracker. Designed to attach to a pet’s collar or harness, the device provides real-time location updates for dogs and cats, aiming to give pet owners peace of mind. Priced at $49.99, it is Life360’s most expensive product but offers several advanced features, including geofencing for virtual boundary alerts, escape alerts, and access to a Pet Finder Network. This network leverages Life360’s community of over 88 million members to help locate lost pets by sharing details such as the pet’s name, image, breed, and emergency contacts. The Pet GPS tracker combines cellular, GPS, Wi-Fi, and Bluetooth technologies to deliver location updates every 2 to 4 seconds when the pet is away from home. Additional features include a built-in light for visibility in the dark, a chime noise function to call pets, and an IP68 rating for water,